The average attention span of a user is estimated to be around eight seconds. These days, eight seconds feels like an overestimate.

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“ In the digital world, progress bars are the unsung heroes of user experience They appear in the most unexpected moments, often when users are waiting for a task to complete. At first glance, progress bars might seem like a simple tool, but their impact on user behavior and perception is profound”

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Use Cases

1. Checkout Optimization:

• In this scenario User might not even know until they check out and then they had to take the burden of going back to discovery step and then browsing products

• In this scenario, the Progress bars shown below encourage customers to reach the $60 threshold, increasing the retailer’s average order value while ditching extra shipping costs.

Reference: shopify.com/blog/checkout-process-optimizat..

Pain Points Solved

1️⃣ Cart Abandonment — Customers often leave if they don’t know how long checkout will take. A progress bar reassures them with clear steps (e.g., “Shipping → Payment → Confirmation”).

2️⃣ Confusion About Next Steps — Users might hesitate if they don’t know what’s required next. A step-by-step indicator guides them through the process.

2. Onboarding:

• Imagine keep scrolling and swiping cards without knowing and getting frustrated

Pain Points Solved

1️⃣ Drop-offs Due to Lengthy Signups — Users abandon sign-ups when they seem overwhelming. A progress bar shows how close they are to completion.

2️⃣ Unclear Completion Status — Without a visual cue, users may assume they’re stuck or missing information. A tracker reassures them they’re progressing.